Return of the Weeping Angels.

Editorial Design this time. Focusing on Doctor Who Magazine and how I thought I'd do it if I was their Editorial Designer.
I find the current ones too busy and the placement of the 'magazine' part a bit too desperate
(as if they couldn't figure out what else to do with the 'magazine' part against the DW logo).

I decided to tackle this problem first by placing the 'magazine' part beneath the actual logo.
I know this cuts off the A, Z and I, but there's a psychological condition that exists which
means that you only need the beginning and end of a word for your brain to determine
what it is. Which means that simply having MAG at the front with NE on the end causes
the brain to immediately interpret this as MAGAZINE based on it's association with MAG alone.

The second part to tackle was the 'less is more' thing and avoiding 'less is a bore'.
The way I avoided this was to introduce some abstract typography with a nice
image of a weeping angel at a juxtaposition to said typography.


As the week wears on I may actually do some articles featuring some excellent editorial design.
Hope you all like it!
Comments/Thoughts welcome.